BFM 89.9

There is a new radio station in town. BFM 89.9 The Business Station. Those driving around Klang Valley with their eyes wide open would have seen advertisements at the back of taxis. The infamous all day long jam along Jalan Tun Razak, with no other pretty rear sights in sight except the rear of a taxi, was the 'perfect' setting for my love at first sight with 89.9. Mama Mia!

Following are excerpts from the website www.bfm.com.my - "BFM is a 24 hour radio station focused on business news and topics. Think of CNBC or The Edge but on radio. Core programmes include latest business news and stock market reports from Malaysia and other financial centres as well as interviews with business personalities, financial analysts, entrepreneurs, technologists and marketers. BFM also offers business education programmes spanning areas like marketing, finance, technology and business productivity to raise the business proficiency of the Malaysian public".

So far so good - tuned in to some of the interviews and did learn a thing or two. Love the regular market snapshots too. The 80s music and forgotten rock anthems were bonus! "Bonus Funky Music!"

"BFM targets business executives, finance professionals and the investing public. There is no specific age target as the business audience spans all adult age groups. It is their interest in business that defines the listenership, not their age.

Nevertheless, BFM is likely to appeal most to a mature audience. In this respect, those between 35 to 55 of age will be able to identify most with BFM".

Yeah, I definitely fall into this category! Trying to age gracefully! "Botox for Me!"

There is also the fun and creative part in branding BFM. They are constantly forming words with letters BFM. There are business spin like "Bankers Flee Mortgages", political spin - "Barack Foils McCain" etc.

"Brooms For Ministers"
"Bond Fund Manager"
"Banknotes Fixated Missus"
"Bloody Famous Macha"!