Branding

There were no surprises in the Reader’s Digest Trusted Brands Awards 2009. The survey was carried out by research firm The Nielsen Co, with respondents voting for their most trusted brands in 43 categories of products and services.

The brands were assessed and ranked quantitatively and qualitatively based on six determining factors: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. The winners of the awards were the top choices of consumers. The ultimate measure of success for any brand was the level of consumer trust and confidence it enjoyed

Malayan Banking (Maybank) and Public Bank won top honours in the bank category. Amanah Saham Nasional Bhd and Public Mutual were the winners in the category of most trusted investment fund companies.

Other notable winners - a) Car - Honda, Toyota & Proton (surprise!) b) Insurance - AIA, Great Eastern. Prudential c) Family tourist attraction - Genting Highland, Langkawi d) Phone services - Maxis